TV Ratings: Thursday Night Football Opener Falls From 2015 – Deadline
Twitter's TNF ratings short of expectations, per ad buyers
Instant Analysis: Twitter NFL Broadcast Wins Rave Reviews
In It's First Live-Stream Game Of The Season, When Curiosity Was At It's Highest, Twitter Delivered A Tiny Fraction Of The TV Audience Thursday, Sept 15th, - ppt download
Twitter counted over 2 million viewers for Thursday Night Football
Twitter's First NFL Broadcast Draws Average Audience of 243,000 - WSJ
MLB Advanced Media - Recent News & Activity
Millions Stream NFL Game on Twitter
Sponsors Of Twitter's NFL Live-Streams Say Audience Numbers Are Underwhelming