Techmeme: Nielsen says Prime Video's first Thursday Night Football game averaged 13.03M viewers; claimed 15.3M viewers after guaranteeing advertisers 12.5M (Rick Porter/The Hollywood Reporter)
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NFL and Apple strike 'US$50m a year' Super Bowl halftime show sponsorship deal - SportsPro
Telly, Offering Free Smart TVs For Data, Always-On Ads, Draws 100K Users In 36 Hours 05/22/2023
Apple Music to be new NFL Super Bowl halftime show sponsor - Deseret News
Apple to Sponsor the Super Bowl Halftime Show - The New York Times
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