PDF) IMPACT OF CELEBRITY ENDORSEMENT ON BRAND EQUITY
5
$ 14.99
In stock
(644)
Product Description
PDF) Celebrity endorsement, brand credibility and brand equity
Trust–commitment as a mediator of the celebrity endorser–brand equity relationship in a service context - ScienceDirect
Impact of Celebrity Endorsement on Brand Image: A Communication
The effects of celebrity-brand congruence and publicity on consumer attitudes and buying behavior, Fashion and Textiles
Impact of celebrity endorsement on brand image
The mediating role of brand credibility on celebrity credibility in building brand equity and immutable customer relationship - ScienceDirect
PDF) Impact of Celebrity Endorsement on Consumer Buying Behavior
The effectiveness of celebrity endorsement in aspiring new celebrities: Examining the effects of brand, congruence, charisma and overexposure
Final questionnaire on celebrity endorser for thums up
