Winter Olympics coverage post-Super Bowl is about Olympic-SB overlap
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NBC's Super Bowl Win (Everyone Knows About the Olympics Now, Right?) - The New York Times
Which is the biggest sporting event in the world, the World Series or the Super Bowl? - Quora
Why is the word 'bowl', as in Super Bowl, Rose Bowl, etc., used for sporting events instead of plate, dish, cup, mug or glass? - Quora
2016 fb media guide by South Dakota State University Athletics - Issuu
Super Bowl, Winter Olympics Collide for 'Once in a Lifetime' Day – NBC Los Angeles
NBC4 Kicks Off Exclusive Coverage of the 2022 Winter Olympic Games and Super Bowl LVI in Los Angeles – NBC Los Angeles
PDF) The Olympics, Ambush Marketing and Sochi Media
Olympic Winter Games Beijing 2022 watched by more than 2 billion people
Unlike Super Bowl, Winter Olympics have little sports fan interest
Cover 2 6/20: Phil Savage and Richard Deitsch
2022 Winter Olympics ratings down with Super Bowl on deck for NBC
NBC's Post-Super Bowl LVI Show Will Be the Winter Olympics
