Apple Scores NFL Deal as Super Bowl Halftime Show Sponsor - CNET
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NFL and Apple strike 'US$50m a year' Super Bowl halftime show sponsorship deal - SportsPro
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Apple will sponsor Super Bowl halftime show starting in February
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Techmeme: Nielsen says Prime Video's first Thursday Night Football game averaged 13.03M viewers; claimed 15.3M viewers after guaranteeing advertisers 12.5M (Rick Porter/The Hollywood Reporter)
