Olympic Winter Games Beijing 2022 watched by more than 2 billion people
Beijing 2022 scores 2.01bn viewers, up 5% from previous Winter Games - SportsPro
NBC's Super Bowl Win (Everyone Knows About the Olympics Now, Right?) - The New York Times
From Wardrobe Malfunctions to Left Shark: The Evolution of the Super Bowl Halftime Show
NBC's Post-Super Bowl LVI Show Will Be the Winter Olympics
Unlike Super Bowl, Winter Olympics have little sports fan interest
Is the Super Bowl the biggest sports event in the world? - Quora
Super Bowl, Winter Olympics Collide for 'Once in a Lifetime' Day – NBC Los Angeles
Which is the biggest sporting event in the world, the World Series or the Super Bowl? - Quora
Touchdown!' Olympic champions Chloe Kim and Shaun White attend Super Bowl LVI days after competing at Beijing 2022 - Eurosport
Forsyth Herald - March 2, 2023 by Appen Media Group - Issuu
The Asbury Collegian - An Asbury University Publication
Pro AVL Asia March-April 2022 by Blank Canvas Publishing Ltd - Issuu
PDF) The Olympics, Ambush Marketing and Sochi Media