Nielsen Plans to Incorporate 's Data on 'Thursday Night Football' Viewership - WSJ
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Nielsen Backs Off of Plan to Use Data to Calculate 'Thursday Night Football' Ratings
Super Bowl LVII - Wikipedia
Decoding the growth of NFL and the league's success: From the branding and commercial lens
Sports Tech Live — Issue #157, by William Martin
Broadcasting Oct 31 - American Radio History
The NFL's 2017 ratings slide was mainly fueled by white viewers and younger viewers
SportsPro Wire: Sports business news and features - SportsPro